Give It Up, Already, U.S. Airways
I thought I was still dreaming when I heard my radio announce this morning yet another US Airways bid on Delta. But sure enough, US Airways has raised its offer: Delta’s unsecured creditors would receive $5.0 billion in cash and 89.5 million shares of US Airways stock. That’s an offer valued at $12.7 to $15.4 billion.
US Airway’s justification? “While our original proposal offered substantially more value to Delta’s unsecured creditors than the Delta stand-alone plan, we are making this revised offer to eliminate any doubt that a merger with US Airways offers Delta’s unsecured creditors significantly more value,” said US Airways Chairman and CEO, Doug Parker, in a statement today.
My take: Give Delta some breathing room! This back-and-forth is like a pathetic dating chase veering on the edge of stalking. Not only has Delta indicated in detail why it believes US. Airways is a particularly bad match, but the carrier has also made it clear that it wants to pull out of bankruptcy in solo status.
Wake up, US Airways: You may be killing your hopes of any merger with Delta if you continue to persist so aggressively. Words like “hostile takeover bid” and “unsolicited merger proposal” are not kind ones.
I also couldn’t help but chuckle when I read that US Airways put a Feb. 1 deadline on its unsolicited offer. “It is time for this process to move forward,” Parker said. As if US Airways is waiting on Delta to make up its mind or something.
Or maybe Delta is just playing a really superb game of hard-to-get!
--Lindsey Rushmore, Editor-In-Chief, Travel Distribution Report