Mexico’s Middle Class Takes Off
Hot spots south of the border, like Mexico, are smoldering with opportunity, especially now that they’ve been touched with the LCCs’ magic wand.
What’s changed: Latin America’s middle class is assuming more discretionary income and can now travel for the first time by plane, says Worldspan’s Mike Parks. “The carriers themselves will tell you that they’re carrying a lot of first-time travelers,” adds Parks, who is senior VP of Latin America. And increasingly, those carriers are LCCs like Mexicana Airlines’ spin-off, Click Mexicana.
Room for a middleman: While more of the population is logging on, the reality is that many Latin Americans don’t have easy access to the Internet. However, they “do have easy access to the travel agency on the corner,” Parks tells TDR. So between the target audience and the LCCs who’d prefer to deal direct, there’s plenty of room for players to get in there and connect the dots. For example, Worldspan recently jumped on a distribution agreement with Mexican LCC Alma de Mexico.
Bottom line: Early moves into the industry by LCCs and GDSs spell opportunity for other players in the distribution chain to smooth out the travel buying and selling process.
Want to more in-depth information about what’s moving and shaking in Latin America? Read the TDR article “Latin American Market Reveals LCC Niche, Distribution Players Jump In.” Get your free copy by writing to me.
-- Kimberly Gilbert, Managing Editor, Travel Distribution Report