Win Over Travelers By Telling Them You’ll Take The Notes
An important step toward pleasing online travelers these days is helping them keep track of all the information that’s now at their fingertips.
Listen up: Consumers are demanding online tools that cut out the pen and paper from the travel research process: When they log on, they don’t want to scramble for scraps to jot down notes. And travel companies across the board are catching on.
Web sites, including those operated by suppliers, have added "save" features and other organizational tools. "Some airlines let you store regularly traveled routes, and a number of hotels let you store preferred cities or properties," Henry Harteveldt, VP and principal analyst for travel at Forrester Research, told TDR earlier this year.
The trend has continued to pick up steam more recently, with new breeds of travel organizer sites popping up, including TripIt and Yapta’s tagging software.
Learn more keys to wooing online travelers in the TDR article "4 Steps Put Your Company On Consumers' 'Favorites' List." For your free copy, e-mail me.
-- Kimberly Gilbert, Managing Editor, Travel Distribution Report