CarTrawler Finds Niche In Airlines’ Web Offerings
An airline’s Web site is the last place I’d go to book a rental car, but it looks like CarTrawler will be making this option a lot more appealing for travelers -- and suppliers.
Historically, airlines have had little luck pushing ancillary products like car rentals through their sites, mostly due to poor availability. The airline usually signs a deal with one rental car company -- if that -- and when there’s a supply shortage, “the rental company will hike prices in response, making the product difficult to sell on the airline Web site,” CarTrawler CEO & founder Greg Turley told me in an interview.
However, CarTrawler believes that ancillary services like car rentals are still a “reliable and highly lucrative” untapped potential for suppliers and intends to re-address the current situation by pulling inventory from more than 450 suppliers worldwide, finding the “cheapest rates available” and offering the inventory in a direct feed to airlines.
In fact, CarTrawler has just inked a three-year deal with Star Alliance member LOT Polish Airlines to offer a car rental option for www.lot.com visitors, marking the first time an airline has used a multi-supplier real-time feed for dynamic packaging, according to a press release.
Takeaway: Watch for other airlines to jump on the bandwagon with LOT. CarTrawler has a global presence with offerings in Europe, Asia, the Americas and the Caribbean, Turley points out -- so the option is already there.
The question is, will CarTrawler take the supplier market by storm as pseudo-GDS for cars? Chime in with your thoughts.
--Lindsey Rushmore, Editor-In-Chief, Travel Distribution Report--