ENCORE PRESENTATION: Optimize Search Results for the Travel Industry
Thursday, October 26 - 60 minutes
Now more than ever, survival in this fast-changing industry depends on reaching your core market via search engine marketing.
This audioconference will:
* Clue you into the search marketing landscape, trends and leaders
* Tap you into the power of search for customer acquisition
* Teach you how to find the right balance between organic and PPC searches
* Give you key strategies to use when creating content for paid and organic searches
* Uncover how to manage keywords in the live auctions
* Reveal SEO (Search Engine Optimization) best practices for: Google, Yahoo, MSN and other PPC engines
* Help you set your search campaign objectives, budget and give you must-have tools to maximize your net search profit
* Discover the top 10 power tactics for a successful search campaign and the top 10 organic SEO and PPC search bloopers.
Your enrollment includes:
* An inside look at the tough questions that are plaguing your peers - and the speaker's expert answers!
* Expert reference materials you'll be able to use again and again. Perfect for training new staff!
* Just one low price for all the staff you can stuff into your conference room!
Multiple replay times means you can choose the time most convenient for you!
Your Choice: 8:30 a.m./11 a.m./1 p.m./4 p.m./6 p.m. Eastern Daylight Time (EDT)
This program is also available as tape, CD and print transcript.
ENROLL NOW!
Your Expert Speaker:
Kevin Lee, Did-it.com Executive Chairman
From his co-founding the company in 1996 through his election to the presidency of SEMPO, the Search Engine Marketing Professional Organization, in 2005, Kevin Lee has shaped the success? Of both Did-it.com and the whole search engine marketing field. The author of the seminal work on search strategy, Search Engine Secrets; a weekly columnist for the search engine news source ClickZ; and a frequent contributor to Catalog Age and DM News, Lee's influential views on Search Engine Marketing have been read by thousands. He is regularly quoted by the Wall St. Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, DMNEWS and Catalog Age, and lectures widely throughout the United States. Lee sits on the Search Council for the Association for Interactive Marketing and the IAB Search Committee.
TO REGISTER, CLICK HERE!